the ask
to ideate and execute on two main events in early january as derrick rose returns to chicago to celebrate his legendary career. as much as this is a celebration of derrick, it is also a tribute to the city, the people, and the communities that gave him so much more than he could ever ask for.
events
january 2nd: rose's flower shop
january 3rd: homegrown at simeon
press/social impact:
- ❤ 300+ tagged and major social accounts posted
- 👁 2m+ views on social media
event ideation
conceptualized two unique events celebrating derrick rose's return to chicago
community engagement
created meaningful experiences that honored both derrick and the chicago community
social media campaign
executed comprehensive social strategy generating 2m+ views and 300+ tagged posts
press coverage
secured coverage from major social accounts and media outlets
