challenge:
Manchester United's U.S. tour is a prime chance to activate fans in a key market. With the new Home Jersey and US Pack launch, adidas Water Tower Place can drive traffic, boost sales, and spark buzz through exclusive player access and premium fan experiences.
what we did:
- Designed and executed the full fan journey from interactive stations (custom tote bags, heat press decals, claw machine) to exclusive photo and autograph moments, creating a seamless, branded in-store experience.
- Developed and launched a multi-channel media strategy with pre-event hype, CRM integration, digital flyers, and gift-with-purchase logistics to drive attendance and engagement.
- Managed end-to-end event execution including staffing, guest flow, VIP experiences, and professional content capture with a same-day turn around and a recap deck to inform future activations.
challenge:
Manchester United's U.S. tour is a prime chance to activate fans in a key market. With the new Home Jersey and US Pack launch, adidas Water Tower Place can drive traffic, boost sales, and spark buzz through exclusive player access and premium fan experiences.
what we did:
- Designed and executed the full fan journey from interactive stations (custom tote bags, heat press decals, claw machine) to exclusive photo and autograph moments, creating a seamless, branded in-store experience.
- Developed and launched a multi-channel media strategy with pre-event hype, CRM integration, digital flyers, and gift-with-purchase logistics to drive attendance and engagement.
- Managed end-to-end event execution including staffing, guest flow, VIP experiences, and professional content capture with a same-day turn around and a recap deck to inform future activations.
