Develop a breakthrough brand campaign to launch C4 Energy into the ready-to-drink space, transitioning from a pre-workout supplement brand to a major player in the energy drink category.

what we did:

Times10 launched a full-funnel brand campaign to introduce Ignite Your Fire (IYF) and establish C4 as a cultural force in the energy drink space. We developed a bold creative platform that merged fitness, music, fashion, and lifestyle, designed to connect with the next generation of energy drinkers across every touchpoint.

Key initiatives included:

1. 1. Integrated Brand Platform: Built “Ignite Your Fire” as a unifying creative idea across all channels and assets.
   2. Talent Partnerships: Cast a diverse group of athletes, musicians, and creators to represent the campaign authentically.
   3. Content Creation: Produced high-energy hero films, social-first cuts, disruptive digital assets, and on-the-ground activation content.
   4. Social & Digital Strategy: Deployed content across Meta, YouTube, TikTok, and influencer channels to build awareness and drive trial.
   5. Retail Integration: Extended the campaign to in-store environments with bold visuals and QR-to-content engagement.
   6. Earned & Owned Media Push: Delivered a cohesive story through organic and paid content to amplify reach and conversions.

what we did:

1. Designed and executed the full fan journey from interactive stations (custom tote bags, heat press decals, claw machine) to exclusive photo and autograph moments, creating a seamless, branded in-store experience.
2. Developed and launched a multi-channel media strategy with pre-event hype, CRM integration, digital flyers, and gift-with-purchase logistics to drive attendance and engagement.
3. Managed end-to-end event execution including staffing, guest flow, VIP experiences, and professional content capture with a same-day turn around and a recap deck to inform future activations.

what we did:

1. Designed and executed the full fan journey from interactive stations (custom tote bags, heat press decals, claw machine) to exclusive photo and autograph moments, creating a seamless, branded in-store experience.
2. Developed and launched a multi-channel media strategy with pre-event hype, CRM integration, digital flyers, and gift-with-purchase logistics to drive attendance and engagement.
3. Managed end-to-end event execution including staffing, guest flow, VIP experiences, and professional content capture with a same-day turn around and a recap deck to inform future activations.

Create an unforgettable retail moment for the Harden Vol. 9 launch at adidas Melrose in March of 2025 that not only drives product sell-through but also cements the store as a cultural hotspot. We needed to capture the energy of James Harden's brand, build buzz ahead of release, deliver a premium in-store experience, and generate high-impact content that lived far beyond the event day.

what we did:

1. Designed and executed a full Harden Vol. 9 takeover at adidas Melrose, featuring chrome-themed window installations, interactive zones, custom branded touch points, and an on-theme food activation with Marathon Burgers.
2. Managed end-to-end fan and VIP experiences including James Harden's arrival, autograph/photo opportunities, influencer and media seeding, branded giveaways, and seamless guest flow with premium security.
3. Delivered multi-channel communications and content through RSVP management, digital invites, pre-event hype, and professional photo/video capture for both immediate coverage and long-tail social distribution.